Prime Day, Amazon's annual shopping event is going to start on July 16th. In its second year in India, Prime Day is providing start-ups from Amazon Launchpad an opportunity to showcase their new range of products to Prime members across the country. It will feature products across different categories such as healthy food products, electronics, luggage & backpacks, health & personal care, beauty, home décor & improvement, coffee & beverages and toys & games with deals and offers through 16th -17th July 2018.
“To make this year’s Prime Day even more exciting for our customers, we thought of introducing some cool, innovative and exclusive products in popular categories as we believe Prime Day is an apt time to launch these new products. This launch truly fulfills the aim of Amazon Launchpad as a program wherein we want to help start-ups showcase their cutting-edge products to millions of Amazon customers, encourage start-ups to continue innovating and provide a curated selection to our customers,” said Aman Deep Lohan, Head, Amazon Launchpad India.
Amazon’s Prime Day event will start on July 16 at 12 noon IST and running through midnight on July 17. Prime Day is an exclusive 36-hour celebration that provides Prime members access to exclusive launches, blockbuster deals and entertainment premiers. Prime Day celebrations will start early on Prime Video, Amazon Prime Music and partner sites.