Leading e-commerce company Amazon India has garnered more than 35% of new members from tier-II during its recently concluded Prime Day sale this week.
Amazon India said it saw a surge in Prime subscriptions from several days before the sale, stating that more new Prime members joined the programme in the one week leading up to Prime Day than any week since the launch of Prime in India.
Prime Day 2018 also was a success for small and medium-sized businesses. As per the statement issued by the company, Prime members around India purchased thousands of products from these entrepreneurs, startups, artisans and mom-and-pop shops. Over 50,000 participating small and medium-sized businesses saw an average growth of 240% this Prime Day over an average dayin June. Amazon Launchpad start-ups saw an average of 6X growth. In the new Prime exclusive launches, RoadGods (Xator backpack), Leaf Wearables (Beast headphones), Spruce Shave Club (beard oil & beard wash), Fego (motor bike air suspension seat) and Smartivity (DIY educational toys) were among the most popular products.
“Prime Day offers us a unique opportunity to thank Prime members with a celebration of our best deals, exclusive selection as well as new Prime Video and Prime Music content, extending Prime Day to 36 hours this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership. We also want to thank our sellers, brands and our content partnerswho helped to make Prime Day bigger and better.” said Amit Agarwal, Senior Vice President and Country Head, Amazon India.