Amazon initiated Great Indian Sale has completed its day one. As per the official statement released by the company, all prime exclusive products were sold within seconds..Key categories grew over 260% as compared to BAU. The growth was led by Kitchen (451%) , Electronics (300%), Health & Personal Care (282%), Beauty (271%) and Apparel (260%) .
• Amazon Fashion grew between 200%-300% as compared to BAU
o Top handbag brands like Lavie, Caprese grew 8X
o American Tourister grew 3X
o United Colors of Benetton grew 9X
Key highlights of the day1:
• This is Amazon.in’s biggest ever January Sale till date
• More customers purchased Prime membership today than any other products
• Number of customers who have loaded Amazon Pay balance has grown 18X from business as usual.
Speaking on the development, Amit Agarwal, VP and Country Head, Amazon India, said, “We are humbled by the massive customer interest in the Amazon Great Indian Sale, and excited by the continued momentum we are seeing with triple digit growth rates over last year. With unlimited free fast shipping on the largest selection of products, early access to deals, and access to unlimited video streaming, Prime continues to be a customer favorite with more paid memberships purchased than any other product."