Amazon is looking to roll out over 100 kiosks in malls across India by the end of the year. These kiosks will sell the US company's devices like the Kindle ebook reader, the Echo speaker and the Fire TV dongle.
Two years ago, Amazon first experimented with such kiosks in Bengaluru. It has been operating four of them, including two in the Karnataka capital and one each in Mumbai and Ahmedabad, for more than a year. The company had last week opened its fifth kiosk in Logix Mall in Noida.
An Amazon spokesperson said, "We do not speculate on our future roadmap, but we're always looking at ways to provide the best experience to our customers."
"The Amazon Devices Kiosk gives customers a first-hand experience of the devices. Customers can walk up to the kiosk and take an assisted live demo of Kindle, Fire TV and Echo family of devices with the help of the store staff before purchasing devices. The store staff is also available to solve customer queries, pre and post-purchase," the spokesperson added.
A top mall executive stated, "Amazon kiosks will be run by third-party franchisees. Earlier this month, Amazon said it was closing more than 80 popup stores in US malls after years of trials with the concept."