forays in fashion and lifestyle

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Sample today announced its entry into the fashion & lifestyle categories with the launch of two new stores: Fashion Jewellery and Watches. The collection on featuring over 27,500 products from more than 180 brands and designers is the largest selection of fashion jewellery and watches in India – online or offline.

 “We are thrilled to offer India’s largest selection of fashion jewellery and watches in one place, and bring the Amazon experience to customers – vast selection, low prices, convenient and trustworthy shopping,” said Amit Agarwal, Vice President and Country Manager, Amazon India. “We are especially excited to start serving fashion designers and boutique stores of all sizes in India by providing them with nationwide platform to showcase their creations.”

Amazon’s Fashion Jewellery store will offer more than 22,000 styles and stunning designs across necklaces, earrings, rings, bracelets, jewellery sets, anklets, cufflinks and more with prices starting at Rs. 49.

The store being launched in close partnership with designers, stylists and merchants allows customers to conveniently shop a broad assortment of designs by different styles including Work, casual, Party, Ethnic, Formal, and more; by collections such as Peal, Silver, and Traditional; and even by Designers. This coupled with easy to use refinements enables customers to filter through the vast selection of choices and find the perfect piece that suits their needs for any occasion, style, and price point.

Narendra Kumar, Fashion Designer and Creative Head, Amazon India, who has played a key part in putting together the collection, said, “ We have been very passionate about offering an eclectic collection. Designs range from international to tribal, from spunky to ethnic from established brands to new designers and all of these at great prices. Every month we will present a special trendy collection. Check out this month’s Haute new Ethno mod look with old and colourful pieces, where East meets the west.”

With over 130 brands including established brands like Gitanjali,  Peora, Diovanni, Pretty Women, Sia, Toniq and exclusive offerings from designer brands, the Fashion Jewellery store truly offers customers with unmatched selection and convenience

The Watches store offers the latest assortment of over 5500 products from more than 50 leading brands including Casio, Timex, Titan, Fastrack, Fossil, Esprit, Tommy Hilfiger, Sonata, Citizen, Disney, Diesel, DKNY, Guess and more. The collection features watches for men, women and children, across fashion, dress, casual, sports, and classic ranges. also has the largest collection of sports watches which include, running, outdoors, fitness and chrono sports watches.  Customers will find the curated Gift Selection especially convenient to find the perfect gift for anyone and for all budgets.