The global leader in the e-commerce industry Amazon has recently announced the setting up of an India-centric portal - www.amazon.in, along with two new seller programs, ‘Selling on Amazon’ and ‘Fulfillment by Amazon’. This development is expected to help expand the domestic online shopping industry, as well as provide an opportunity for suppliers to list their products on this site. And, to ensure uniformity in quality, packaging and delivery standards, Amazon also offers suppliers of goods pay-as-you-go fulfilment services. As part of this strategy, sellers would send their product to Amazon’s fulfilment centre in Mumbai and the rest is taken care off. Amazon on its local portal would initially focus on books, movies and videos, and would gradually expand its products repertoire.
Initial focus on books, movies and video shows.