Amazon to host sneaker fest from 25th to 28th May

Amazon Fashion has launched a dedicated sneaker store of 2,500 brands on its platform. The e-commerce player will also host sneaker fest from 25th to 28th May with a minimum 40% to 60% discount across all its selections.

Amazon said the festival will offer ‘Deals of the Day’ on all the four days of the festival.

During the sneaker fest period, customers will be eligible to avail offers such as minimum 50% off on top sneaker brands like DC, Levis, Vans, USPA.

Arun Sirdeshmukh, Head, Amazon Fashion, said, “Our constant effort is towards offering the widest possible selection across categories so customers can shop for everything fashion on Amazon Fashion Store. Today, Sneakers have become part of our customers’ everyday style and hence, it’s our aim to offer the very best to our customers so they can easily discover and buy their favourite pairs of sneakers including classic pieces from marquee brands. We will continue to give exciting reasons to our customers to keep shopping for fashion on Amazon.in."

Abhishek Ganguly, CEO, Puma, said, “More and more young consumers are following, buying, and even preserving sneakers. This culture is gaining huge traction all across the country. PUMA plans to introduce innovation and style through our global range of products on a regular basis. Amazon with its enormous base of young customers is a great platform to further sneaker culture in India."

The sneaker store will include brands including Levis, Converse, Adidas, Puma, Vans, United Colors of Benetton, Reebok, New Balance, Fila, Asics etc among