American Swan joins online bandwagon
Four Cross Media invests 40 crore in Indian operations.January 21, 2013 | comments ( 0 ) |
The American Swan Lifestyle Company, a dynamic fashion & apparel-led lifestyle company opened its doors to the e-tailing market with its online shopping site – AmericanSwan.com. Four Cross Media, a high-end global digital media conglomerate with a network of innovative businesses will invest 40 crores in the venture. American Swan is the first-ever global brand to offer such a large range of branded apparel &lifestyle products on an online platform, at the launch phase.
The American Swan brand offers an invigorating twist to the genre of preppy fashion, offering authentic smart Casuals to those who seek an Aspirational, Glamorous yet restrained lifestyle. The brand’s new shopping portal will offer customers a distinctive range of products spanning categories such as Men’s and Women’s apparel, footwear, accessories, beauty, home and living products.
“As consumers in India look for global designs and standards with affordable pricing and the convenience of a click, American Swan expects to garner a significant share of the apparel & lifestyle market,” said Anurag Rajpal, Director and CEO, The American Swan Lifestyle Company (TASLC).
With a product portfolio that caters to needs across lifestyle segments, American Swan is all set to deliver nationwide."The American Swan brand has been conceived and developed to be Aspirational, Accessible and Affordable. We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience that seeks international quality & fashion. Our product detailing, packaging and fulfillment is at par with the international standards,”added Rajpal.
Talking about the investment, PuneetJohar, Co-founder and Managing Director, Asia, Four Cross Media said, “With American Swan we are focused towards building an aspirational lifestyle brand. Our focus is to build compelling consumer engagement using digital media as that is a space we understand and are confident about. ”
To enhance the brand reach, American Swan merchandise is also available on other leading e-commerce sites including Flipkart, Jabong and more.
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