American Tourister bets big

Eyes Rs 650 crore sales, high expectations from non travel segment.

American Tourister is looking at sales growth of 60 per cent and the revenue touching around Rs 750 crore this year, buoyed by the rising demand in the non-travel segment. 

"The brand should be able to close between Rs 650 and 750 crore this year. Last year, we were about Rs 500 crore. Non-travel segment should contribute about 35 per cent of this turnover," said Sudip Ghose, South Asia marketing director, Samsonite group.

Non-travel category covers those travel bags being used by backpackers and all those travel gears such as duffel bags, adventure gears, laptop bags, pouches among others, except suitcases. 

The company is eyeing to double the revenue to Rs 100 crore this year from its backpack category. The company also plans to increase its prices this month as its margins are under pressure. 

American Tourister, the global travel baggage brand, had launched a new pan-India brand campaign for its new products in the backpack category mainly aimed at roping in the youth, as reported by in March, 2012.