Amul claims to lead in Delhi; plans for satellite dairies
The efforts of Gujarat Cooperative Milk Marketing Federation (GCMMF) to capture higher share in milk markets of metro cities seem to have started yielding results. GCMMF, which owns and markets A
February 17, 2010 | comments ( 1 ) |
The efforts of Gujarat Cooperative Milk Marketing Federation (GCMMF) to capture higher share in milk markets of metro cities seem to have started yielding results. GCMMF, which owns and markets Amul brand of milk products, has toppled Mother Dairy as the number one player in the branded packaged milk segment of Delhi and NCR markets.
The milk sales of Amul in Delhi and NCR markets have crossed 15 lakh litres per day. GCMMF claims that Amul has overtaken Mother Dairy in Delhi by creating an infrastructure to transport, process, pack and distribute 100 per cent fresh milk in a short span of five years.
The federation has firmed up its plans to set up its own ‘satellite dairies’ in major metro markets of the country. It wants to set up satellite dairies with combined processing and liquid milk packaging capacity of 50 lakh kg per day (LKPD) capacity in Delhi, Mumbai and Kolkata. Satellite dairy is a milk processing and packaging unit in cities located far from mother plant.
- Reliance Retail & Jio to jointly launch new e-commerce platform
- CCI gives nod to Samara Capital-Amazon's joint bid to buy More
- SoftBank eyes 40% stake in FirstCry for $400 million
- Vivo India launches 'Vivo Xchange' program in partnership with Cashify.in
- Milkbasket expands operations to Bengaluru
- Manyavar launches another store in Punjab
- Ola raises Rs 150 crore from Flipkart's Co-Founder Sachin Bansal
- Ananth Narayanan steps down as Myntra Jabong CEO
- DailyNinja celebrates 15 million orders fulfilled
- John Jacobs looks to garner Rs 500 crore revenue by March 2021