The efforts of Gujarat Cooperative Milk Marketing Federation (GCMMF) to capture higher share in milk markets of metro cities seem to have started yielding results. GCMMF, which owns and markets Amul brand of milk products, has toppled Mother Dairy as the number one player in the branded packaged milk segment of Delhi and NCR markets.
The milk sales of Amul in Delhi and NCR markets have crossed 15 lakh litres per day. GCMMF claims that Amul has overtaken Mother Dairy in Delhi by creating an infrastructure to transport, process, pack and distribute 100 per cent fresh milk in a short span of five years.
The federation has firmed up its plans to set up its own ‘satellite dairies’ in major metro markets of the country. It wants to set up satellite dairies with combined processing and liquid milk packaging capacity of 50 lakh kg per day (LKPD) capacity in Delhi, Mumbai and Kolkata. Satellite dairy is a milk processing and packaging unit in cities located far from mother plant.