Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets Amul brand of dairy products, announced the plan of doubling its retail outlets across the country.
The company plans to double its number of Amul Preferred Outlets (APOs) from its existing 5,000 outlets to 10,000 by 2012.
The outlets would be extended through the franchise model. By opening more retail outlets the company aims to increase its turnover by at least 10% to its Federation’s total turnover. The GCMMF’s total turnover is Rs 8,000 crore out of which Rs 300 cr is contributed by the retail segment.
In the past three years, the Federation has been adding close to 1,500 to 2,000 Amul Preferred Outlets per annum.