Initializing...

Top Retail Brands

Amul to sponsor Sauber F1 team

Amul has recently announced that it is the official partner of Sauber F1 team at the inaugural Indian Grand Prix.


September 30, 2011  |  comments ( 0 )  | 
Amul to sponsor Sauber F1 team

 

Amul to sponsor Sauber F1 team
Amul has recently announced that it is the official partner of Sauber F1 team at the inaugural Indian Grand Prix. The association with Sauber F1 Team will enhance the Asia’s largest milk brand Amul’s global brand presence.
Currently, there is no food brand associated with any F1 team with on-car presence. Amul logo will appear prominently on the two Sauber F1 Team race cars – the rear wing front face and the drivers’ helmets. Several product integrations too are being planned. 
Monisha Kaltenborn, Chief Executive of the Sauber F1 Team, said, “We are proud that we can announce this partnership with Amul, one of India’s leading brands. Amul products are present in practically every household. Having spent my childhood in Dehradun, India, I have fond memories of Amul, especially the Amul butter.”

Amul has recently announced that it is the official partner of Sauber F1 team at the inaugural Indian Grand Prix. The association with Sauber F1 Team will enhance the Asia’s largest milk brand Amul’s global brand presence.

Currently, there is no food brand associated with any F1 team with on-car presence. Amul logo will appear prominently on the two Sauber F1 Team race cars – the rear wing front face and the drivers’ helmets. Several product integrations too are being planned. 

Monisha Kaltenborn, Chief Executive of the Sauber F1 Team, said, “We are proud that we can announce this partnership with Amul, one of India’s leading brands. Amul products are present in practically every household. Having spent my childhood in Dehradun, India, I have fond memories of Amul, especially the Amul butter.”

 


Related News


Comments

Please add your comment:

Rating   

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)

Notify me of followup comments via e-mail

Subscribe for daily newsletter