Amul has recently announced that it is the official partner of Sauber F1 team at the inaugural Indian Grand Prix. The association with Sauber F1 Team will enhance the Asia’s largest milk brand Amul’s global brand presence.
Currently, there is no food brand associated with any F1 team with on-car presence. Amul logo will appear prominently on the two Sauber F1 Team race cars – the rear wing front face and the drivers’ helmets. Several product integrations too are being planned.
Monisha Kaltenborn, Chief Executive of the Sauber F1 Team, said, “We are proud that we can announce this partnership with Amul, one of India’s leading brands. Amul products are present in practically every household. Having spent my childhood in Dehradun, India, I have fond memories of Amul, especially the Amul butter.”