Amway Passes Over Rs 100 crore Sale In 10 Months

Amway on Wednesday said its premium cookware range has clocked over Rs 100 crore sales in ten months of its launch in India surpassing internal targets.

The direct selling firm had launched the range, sold under ‘Amway Queen’ brand, in January and is now aiming for leadership position in this segment over next one year. With this, Amway Queen enters other leading Amway products in the Rs 100 crore club such as Nutrilite Protein Powder, Nutrilite Daily multivitamin tablets, Glister toothpaste & SA8 liquid laundry detergent.

Amway India chief marketing officer Sundip Shah said “widening of the product basket has been one of the key strategic areas for Amway to spur growth in the country, besides infrastructure up-gradation, increased consumer access strategy, experiential marketing and brand awareness. Cookware range was specially created to cater to the niche segment of premium cookware in India and was developed considering the Indian food habit and cooking practices”.

Company has conducted more than 1,000 live demonstrations to give experience of the product to the consumers which yielded good results for Amway Queen. The company is manufacturing the cookware range in India at its plant in Tamil Nadu.