Amway may bring its herbal range to overseas market

In order to tap growing demand for herbal products in the international market, direct selling company Amway has announced its exclusive plans to take indigenously manufactured range to international market. Speaking in a media interaction, Anshu Budhraja, chief executive, Amway said, “Based on the response met by our Nutrilite traditional herbs range over the past six months, we are exploring options to take the products global,” 

 As the part of growth strategy, the Rs 1,800-crore company has announced to accelerate its presence in the herbals, natural space, a category that has been witnessing intense competition from traditional players including Patanjali and Dabur.