Assistant Editor, IndianRetailer.com & Retailer Media Feb 14, 2013 /
Elle 18 from the HUL kitty has brought Anushka Sharma on board to endorse their cosmetic colour brand.
Speaking about the announcement, Arun Srinivas- Vice President, Skincare and Makeup atHindustan Unilever Limitedsaid, “Anushka is a beauty icon for young Indian women. Her beauty is distinctive because of her modern, edgy attitude. She is a great fit for the brand and we look forward to an exciting new Beauty Rush journey at Elle 18 with Anushka.”
“With great looks comes great confidence and that’s what Elle 18 helps you achieve. The brand is all about fun, fashion and youth and probably one of the first brandsto be included in a girl’s make-up kit.I am very excited to be associated with Elle 18 as it reflects my style mantra – Live life to the fullest. Live the rush!” said Anushka Sharma.
The alliance will not only facilitate the convergence of cutting-edge technologies from both entities but also pave the way for the development of advanced solutions that promise superior fabric care.
Neelakantan, aged 43, will be succeeding Kedar Lele, who is transitioning to an external opportunity.
The subsidiary, engaged in the salon business, experienced a significant recovery after the COVID-19 pandemic, generating Rs 328 crore in revenue compared to Rs 275 crore in the previous fiscal year, as stated in HUL's annual report.
The collaboration was established right after the COVID-19 pandemic when people started stepping out of their homes and going to public places and markets, albeit with caution.
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