In order to strengthen the power to open exclusive stores in the country, Archies and Hallmark Cards have decided to engage themselves into the joint venture.
India's top greeting card maker Archies and Hallmark Cards are planning to get into the licensing agreement in order to sell Hallmark cards through exclusive outlets. Archies is chalking out a plan to open at least 20 stores in New Delhi, NCR region and Mumbai.
Archies currently operates through 195 exclusive outlets and nearly 300 franchise outlets across India and neighboring countries.
Archies targets to reach a turnover of 190 crore in year ending March next. Over the next five years, it has targeted 400 crore in revenues from Archies brand and another 200 crore from Hallmark stores.