Arvind Internet, the e-commerce arm of textile major Arvind, is expanding its omnichannel services enabling online sales for offline retailers and brands, to customers in South East Asia, West Asia, and the US.
Mukul Bafana, chief executive of Arvind Internet said, “For the first time, we are moving out of India expanding into Malaysia, Hong Kong, Kuwait, amongst others. We are speaking to several brands in each region with many of them in the final stages, expected to close in near future.”
In October last year, Arvind Internet started providing technological and back-end support to large brands for scaling their businesses across multiple channels — brick and mortars, apps and websites.
“Having worked with large brands groups like PVH (which owns Tommy Hilfiger, Calvin Klein, Van Heusen etc), we have inbound sales happening. With our brand partners, we are expanding outside of India,” said Bafana.
As a business-to-business e-commerce player, Arvind Internet helps single brands set up e-commerce websites and other omnichannel capabilities. Bafana said the company has over 42 brands on its platform, including 16 Arvind-owned brands.
In the past three months, the company has partnered with BATA, Wildcraft, SOCH, CK, AND, Global Desi, Tommy Hilfiger, Numero Uno, Scullers, and Indigo Nation, helping them go live with their omnichannel services, Bafana said. For the financial year ended March, Arvind Internet posted revenues of Rs 10.62 crore, up 91% from Rs 5.56 crore in FY17. The company has cut losses to Rs 54.43 crore in FY18, as opposed to. 80.45 crore in FY17. Arvind Internet operates the omnichannel platform NNNow.com, that was launched in May 2016, and Creyate.com, their consumer website for customised clothing, launched in late 2013.