Arvind strengthens its retail biz

Arvind, a denim manufacturer has plans to increase



Arvind, a denim manufacturer has plans to increase its revenue to Rs 800 crore  in 2013-14.


The denim manufacturer has the plans to double the revenue generation from Rs 400 crore to Rs 800 crore. To  reach the target the company has earmarked investment of Rs 300 crore on an incremental basis.


“Arvind is moving from a business-to-business model to business-to-consumer model. Over the next three years, we will be building on the brand Arvind and the direct retailing business,” said  Mr Kulin S Lalbhai, Chief Manager-Retail, Arvind Ltd.


The company has further plans to open its EBOs (exclusive brand outlets) to strengthen its fabric retail business.


Thus, the company is geared up to work on two prolonged approach to strengthen its indigenous retail business. Arvind would also pursue an aggressive strategy of category and retail channel expansion, for which the company was in the process of investing close to Rs 100 crore.