Asian Paints today unveiled its new brand identity and logo, with Soha Ali Khan at “Colour with Asian Paints”,
The change was inspired by research insights that revealed that upward mobility of the urban middle class has been rising quite rapidly over the past several years – which has resulted in a higher involvement and willingness to invest in home aesthetics.
The emerging professional groups consisting of double income professionals or younger influencers such as teenagers, young adults prefer design and décor companies that assist the makeover process through colour guidance, paint process guidance and related services.
The home makeover process that includes tiling, upholstery, furniture, etc. cuts out a significant portion of the home owner's budget. Hence, the paint category has immense potential to use colour in an innovative and creative manner. Commenting on the new brand identity change initiative, Amit Syngle, Vice-President, Sales and Marketing, Asian Paints Limited said: “The change in our brand identity signifies our intent to establish a deeper connect with our customers as well as ensure that the Asian Paints brand is able to stir the consumer’s imagination, ignite their creativity as well as expand their vision to a new vista of possibility”.