Hustle; the fashion athleisure apparel brand got launched exclusively on Flipkart, one of India’s largest e-retail store.
Talking about the association, Mr. Vishal Patel, founder Tribesman Graphics Pvt Ltd., shared “We are super excited about this new association with Flipkart for our Hustle brand of products. I am sure we will get good response for our range considering Flipkart being one of the largest e-retailers today. The brand is a youth brand and we are positive it will connect very well to Flipkart's young target audience.”
“Earlier on, for our other products of SayItLoud, we were the number one chosen brand on Flipkart in October 2016 and May 2017 during their flagship sale events Big Billion days and Big 10 summer sale respectively,” added Vishal. Flipkart’ s company spokesperson from Men's Clothing Fashion Team said "At Flipkart Fashion, our mantra is to bring fresh, unique and trendy products to all our customers at the best prices, making us the ultimate shopping destination for millions of style savvy Indians. Keeping with the category's growth momentum, we continue to have a strong focus on strengthening our men’s fashion portfolio.
Tribesman Graphics has been one of our top partners for men's clothing business exhibiting a phenomenal growth rate annually. We are certain that Hustle will find appeal among our large and growing shopper base of fashion and fitness conscious men.”
Sharing more on the company’s journey so far, Vishal said “we launched our own range of graphic tee shirts under the brand SayItLoud in 2013. From there on, we have evolved into a casual fashion brand for today's social media/digital youth.”
“Fitness Fashion Wear is the new in thing today among health and fitness conscious people. Our new collection brings the latest designs enabling maximum comfort and flexibility for all forms of exercising. Our objective is to make our collection reach customers far and wide and e-commerce platform such as Flipkart was our best choice.”
Sharing on the financial growth of the company, Vishal said “while most companies struggle to make profit in the ecommerce and fashion space, we have been lucky to make profits since our inception. Our last year's net profit after tax was around 3.5%. We are one of the fastest growing fashion brand growing at a rate of 300% YOY since last 3 financial years. The company has come this far without any external funding but going forward we are open to funding and are targeting to become a 100 crore brand by 2019-20.”
The company has a strong logistic team and process in place having delivered over 7 lac tee shirts, with more than 4.5 lac delivered in the last one year alone. Flipkart's multiple channels of fulfillment have made possible to be present in all zones of the country in a very cost effective way.
The company is also the official licensee of Disney, Marvel, Star Wars and Justice League. The team conceptualized athleisure brand Hustle in 2016 and signed up Rannvijay Singh Singha and SquadRann as brand ambassadors in 2017. It has also secured licenses of the popular series MTV Roadies in August 2017.
Talking about the advertising and marketing plans, Vishal shared “the launch campaign has been conceptualized and executed by Vitamn Private Ltd., a new age integrated communication company based out of Bangalore and Ahmedabad. We hope to roll out the campaign soon across various media platforms.”