Audi eyes memorabilia

Move to create brand connect.

Audi, the German luxury car manufacturer, announced the introduction of its unique USB memory stick yesterday in Mumbai. The USB is styled in the form of the super sportscar, Audi R8 V10. It has a capacity of 4 GB and will soon be available at all Audi authorized dealerships across India. Speaking at the occasion, Mr. Michael Perschke, Head, Audi India, said “The Audi R8 V10 USB memory stick is fun, sporty and designed to meet our customers’ need for being stylish. It’s a perfect mix of miniature car with USB. Audi memorabilia connects Audi fans and the brand on a more personal level and we are constantly striving to offer our enthusiasts with an innovative range of sporty, stylish and luxurious collectibles.”