Audi hikes price by 5%

The German carmaker Audi has decided to raise the price of all its models available in India. The hike will range upto five per cent and will be applicable from January 1, 2013.

“The overall market scenario is challenging. The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customized and innovative finance options from Audi Finance which will make their purchase more attractive.” said Michael Perschke, Head, Audi India.

“In spite of the challenges, Audi is the growth driver of the luxury market in India. Our company is also growing from strength to strength with 23 dealerships - the most recent one being Audi Raipur. Keeping our performance in mind, we are confident of surpassing the 2012 sales target of 8000 units even before the year comes to an end”, added Perschke.

The Audi model range in India includes the new Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.