Aurelia has announced the launch of its brand new TVC, starring DishaPatani. This launch marks Aurelia’s first TV advertising, in the past ten years. Conceptualized by Grey Worldwide, the television commercial embraces the different flavours of the festive season.
Targeting women looking for great design, fit and quality this festive season, the TVC showcases how Aurelia’s newly launched collection is designed to transform every woman into the celeb of every celebration. The campaign developed by Grey India showcases Disha in multiple avatars, which are fun and relatable.
The TVC depicts the belief that the newly launched collection by Aurelia i.e. ‘Celebwear starring Disha’ offers a unique array of colours and designs and no matter which outfit one opts, the spotlight will always be theirs.
Aarti Ahuja, Head-Marketing & Communications, TCNS Clothing Co Ltd, said, “We are extremely thrilled and excited with the launch of our first-ever TVC where Disha is showcasing multiple festive avatars. It marks the dawn of another era after signing DishaPatani as the brand ambassador last year. Looking forward to this association, we are happy to announce Aurelia’s new festive collection that will make you the Celeb of every celebration.”
Grey Worldwide stated, “The complete 360-degree marketing campaign, including print, outdoor, digital and in-store visual merchandising is being carried out to launch Aurelia’s debut on TV. It is truly one of the most special works the brand has done this year and should be proud of.”