Cotton On, an Australian fashion retailer, is planning to launch its flagship store in 2020. This store will be started either in Delhi or Mumbai.
Cotton On entered into India through online shopping platform Myntra. The company responsible for launching Cotton On in the country is AVS Global Network, a retailer of global fashion brands that focuses on retail through digital platforms.
AVS Global Network has managed to secure an exclusive contract with online retail platforms like Flipkart, Myntra and Jabong for selling Cotton On products in India for the next year and a half.
Cotton On Group was established in 1991. It is now present in 19 countries including New Zealand, South Africa and Singapore, with about 1,500 stores across the globe.
The company has eight brands in its kitty, including Cotton On, Cotton Kids, Cotton on Body, Factorie, Ruby, Typo, Supre and Lost. Each one of them is catering to a different market segment.
The brand is testing Indian waters by selling its products online before investing in stores.