Ave.neu goes to Mumbai

Store to come up at Neptune Magnet mall in Bhandup.


By launching its first multi‐brand anchor store ‘Ave.neu’ in Neptune Magnet mall in Bhandup, DLF Brands is set to make a big splash in the retail market of Mumbai. DLF Brands is a subsidiary of realty major DLF Ltd. and the store will be spread over an area of 19,980 sq ft. DLF Brands currently operates standalone stores for 11 global brands in India. The new store will sell international fashion labels under one roof. The store boasts of providing Home décor, Children’s accessories, Sunglasses, Kids, Teen, Male and Female Fashion, Shoes, Denim & Bags etc. Brands like Mother care, ELC, Sunglass Hut, Claires, DKNY, Pure Home & Living, PUMA, PUNK , Boggi Milano , Alcott will be available at the store.
Speaking about the new entry,  Surjit Singh Rajpurohit, CEO, Neptune Magnet mall said,
“We are extremely happy to introduce DLF Brands to Mumbai through Neptune Magnet mall.
This is DLF’s first such store in Mumbai. We want to give the best of services and brands to our
visitors and patrons. With DLF Brands’ entry, Mumbai’s retail space will surely experience a
revolution. Neptune Magnet Mall has laid a red carpet to many new entrants in the
catchment/Mumbai. We are glad that DLF brands have chosen our Mall as their launch pad in
Mumbai, like many others. The Mall is now set to take off to the next step of success”
DLF has already tied up with brands in the luggage, watches, perfumes and sportswear
categories. ‘Ave.neu’ will boast of an exciting display format with a unique design covering
more premium labels in the market.
DLF Brands till now focused on opening exclusive stores for global fashion brands and the
company has been instrumental in bringing to India some of the most sought after international
brands including like Boggi Milano, DKNY, Alcott, Sunglass Hut, ELC and Mothercare.
Dipak Agarwal, chief executive, operations and strategy at DLF Brands said, “This is the right
time and opportunity for us to launch in Mumbai. Neptune Magnet Mall is emerging as a
destination for shoppers who are looking for new brands/formats and we have got an excellent
placement for our store in the mall.”