B2BAdda To Invest Rs 1.5 Crore To Expand Its Offline Channel
B2BAdda To Invest Rs 1.5 Crore To Expand Its Offline Channel

E-distribution platform B2BAdda.com is looking to invest Rs 1.5 crore to expand its offline business channel in the New Year. The platform which enables bulk buying and selling for brands, retailers, wholesalers, corporate companies, etc is looking to increase its base of experience zones to 20 by the end of 2018.

The company has spent over Rs 80 lakhs across 9 zones since launching them in June 2017 enabling customers to have a hands-on experience with the products before buying them.

The 2 year old company has over 16 branches and warehouse locations in India and has experience zones across Delhi, Mumbai, Bangalore, Hyderabad, Jaipur, Cochin, Ludhiana and Bhopal.

The network of experience zones will help the platform have a deeper reach and is much more comprehensive and detailed as compared to the traditional network.

Yogesh Bhatia, Founder, B2BAdda.com said “We aim to bring the majority of the offline B2B transactions under the umbrella of digitization by training, helping and consulting our business customers in making B2B transactions online. We aim to launch 50 Experience Zones in top 50 cities in India by 2020”.

With a wider network of the experience zones, the Delhi-based company is looking to expand its reach across the country and empower manufacturers, distributors, retailers, & customers, who are otherwise fragmented in the diversified physical market.

 
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