B2BAdda.com, a technology backed e-distribution platform, has announced its partnership with Spar Hypermarkets to sell Detel’s feature phones, smartphone accessories and TVs. It was formed as a strategic tie-up between Landmark Group's Max Hypermarkets and Spar International, world's largest voluntary retail chain.
With an aim to further propel its smart hybrid retail strategy, B2BAdda.com is tying up with major wholesale & retail chains. The objective is to enable the brands listed on its platform to widen their horizon in order to reach out to their end customers in Tier 1, 2 and 3 cities. Through this tie-up, Detel's phones and accessories will be available at 24 Outlets of Spar across 9 cities, including Bengaluru, Mangalore, New Delhi, Ghaziabad, etc.
Yogesh Bhatia, Founder, B2badda.com, says, "To reinforce our commitment towards brands listed on our platform and allow a higher level of access to the customers, we have tied-up with Spar Hypermarket to make Detel's products available across their 24 outlets. As a leading B2B e-distribution platform, we understand the need for hyper-localization strategy for the brands listed on our platform, in order to have real-time connect with end customers."
Nazeer, Sr. Business Manager of Spar Hypermarket, adds, "We are glad to announce our partnership with B2BAdda.com. With Detel being the first mobile phone brand at Spar stores, this strategic tie-up will enable our tech-savvy customers to meet their requirement for Mobiles, Mobile accessories, TVs and power-banks. Our endeavour is to line up more exciting offerings in times to come. This association is a testimony to the fact that we keep having more reasons for guests to visit our stores."