BIBA Opens Its New Store In Ghittorni

BIBA, the leading ethnic wear brand after wooing its patrons with its new age ethnic designs and silhouettes across India, opens a new exclusive brand outlet in Ghittorni, taking the total store count to 17 Delhi and a total of 30  stores in Delhi/NCR. With this launch, BIBA becomes the first brand to open an exclusive brand outlet at Ghittorni, which is otherwise known to house factory outlets of high street fashion and interior brands, selling discounted merchandise. With an aim to provide the best ethnic looks for every occasion across age groups within the proximity, BIBA declutters the strategically positioned Ghittorni stretch with this launch. As Ghittorni is aptly situated between Delhi and Gurugram, it sees a lot of traffic throughout the day and BIBA feels the launch of this new outlet will definitely be fruitful and will get the right kind of customers.

Spread over 1405 sqft, the new store showcases the recently launched Autumn- Winter Collection which brings back India’s glorious past by giving a refreshing touch to the traditional designs and silhouettes. The store also offers BIBA’s vibrant collections such as Awadhi Anarkalis, Mewari Skirts, Pastuni Pants, Nizami Shararas, Peshwai Kurtas along with their classic Salwar-Kameez, ethnic Mix n Match kurtas, palazzos, leggings, skirts, unstitched fabrics and BIBA Girls-the much loved Kids collection.

Commenting on this launch, Siddharth Bindra, Managing Director, BIBA said, “We are confident about Ghittorni Street becoming a popular fashion hub in the coming time and attract larger footfalls. We are proud to be the first brand to identify the potential of this area and thus providing Ghittorni with the much needed retail makeover. The strategic positioning of the lane makes it a perfect shopping destination and will surely attract the ever increasing number of fashion conscious consumers.”

BIBA a name equivalent to trendy, vibrant yet affordable ethnic wears in India has carved a niche position for itself in the retail apparel segment since its inception. The brand has been on an expansion spree and aims to increase its presence in potential markets across the country. The outlet will provide its patrons a complete wardrobe solution for every age group across occasions.