The leading ethnic apparel brand, BIBA has launched the second store in Aurangabad, at Prozone Mall. The spacious outlet is spread across 1,300 sq.ft., catering the latest Spring Summer 2018 collection along with much loved BIBA Girls collection for the little divas.
With the launch of the latest store in Aurangabad, the total store count in Maharashtra has reached to 40. The store offers a mixture of Indian and contemporary designs in anarkalis, peshwai kurtas, skirts, tunics, and kurta dresses all with elements of flowers from across the world. Eye-catching colour palette and rich fabrics like linen, modals, sheer cotton have been added to the collection.
Commenting on this launch, Siddharath Bindra, Managing Director, BIBA said, “With the launch of the second store in Aurangabad, we wish to expand our boundaries in Tier II cities, across the country, making best of fashion and quality available to all. It is our sheer pleasure to now have 40 stores in Maharashtra, which shows how much our brand is loved in the state.”
BIBA, which has become synonymous to contemporary ethnic wear in India, has carved a niche for itself in the retail segment since its inception. The stylish and well-designed BIBA stores will help customers choose the finest quality fashion merchandise.