BIBA, the leading pan India Indian wear brand, has added another interesting designer collaboration to its portfolio by announcing a collection with the renowned and award-winning designer Anju Modi.
Anju Modi, the Bajirao Mastani and Ram Leela fame costume designer, has designed an exquisite festive collection that is going to be available at select BIBA stores and is smartly priced, ranging from Rs 5,995 to Rs 29,950.
Siddharath Bindra, MD, BIBA, said, “It’s an honor to partner with Anju Modi and come up with an occasion wear collection for our customers this festive season. Every year BIBA works on offering something new and stylish and with this partnership, we have her unique style married with Biba’s aesthetics beautifully. It is our endeavor to make this designer range available to a larger audience through our network and look forward to a great response from our patrons.”
Over the last few years, BIBA has been adding layers to its portfolio, whether it's adding new verticals like the BIBA Jewelry and BIBA Girls or tying up with designers to offer something new and exciting to its customer base.
‘BIBA by Anju Modi’ is going to be a premium collection designed to tap the niche premium ethnic wear segment in the country. The collection is a fine amalgamation of Anju Modi’s signature design sensibility and BIBA’s ethnic brand lineage which is ideal for the upcoming festive season. The range comprises metallic and floral prints, intricate hand embroidery and fine zari work on pure fine fabrics like silk, chanderi, velvet and modal.
Anju Modi stated, “Working with BIBA has been great- as this association has allowed me to showcase my designs across the massive retail network of Brand BIBA. BIBA enjoys a great geographical spread and this partnership allows many more people to experience my designs and I am really excited and looking forward to a fruitful and meaningful association going forward.”