BIBA expands its footprint

The brand launches its third flagship store in Ghaziabad.

BIBA, the leading ethnic apparel brand launches its third flagship store in Ghaziabad in the state of Uttar Pradesh. The new flagship store located at Shipra Mall, spreads across 980sqft and offers the recently launched Spring Summer 2016 Collectionwhich includes classic Salwar-Kameez Dupatta, ethnic Mix n Match kurtas, palazzos, leggings, skirts, unstitched fabrics and BIBA Girls-the much loved kids collection.

Commenting on this launch, Siddharath Bindra, Managing Director, BIBA said, “We are delighted to launch our third standalone store in Ghaziabad and it strengthens our journey towards reaching every corner of our country. We are committed to enhance the shopping experience of our customers’ with the wide variety of best possible choices in the ethnic wear category.’

BIBA is committed to become a brand synonymous with the everyday fashion needs of an Indian woman who loves to flaunt ethnics as a personal style statement. A pioneer in recognizing the potential of smaller markets, BIBA enjoys a huge fan base across the country.