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BIG Street innovates for NIKE at DMRC

BIG Street, the out-of-home division of Reliance Media World, has crossed another milestone by creating an innovative and larger-than-life campaign for NIKE sportswear collection, which includes Airma


December 10, 2009  |  comments ( 0 )  | 
BIG Street innovates for NIKE at DMRC

BIG Street, the out-of-home division of Reliance Media World, has crossed another milestone by creating an innovative and larger-than-life campaign for NIKE sportswear collection, which includes Airmax 90, Cortez, The Nike Dunk, NSW Tee, Eugene Track Jacket and Windrunner as brands. In a first-of-its-kind outdoor branding, BIG Street has created real-life wall mountings, with posters of various Indian sports-stars wearing or carrying NIKE products. BIG Street is the first-mover with this high-end and innovative engagement at DMRC Metro station. This campaign which stretches for a month has a total branding space of 4,500 sq. ft at the Rajeev Chowk Station - one of the busiest one of the DMRC network in Delhi. Strategically placed at the side-walls of the two main entrances of Rajeev Chowk station, the campaign will ensure to attract 4 lakh commuters who visit the station each day. With an aim of reaching out to the youth of the city, the campaign has engaged the right tool and used apt visuals to appeal to the specific target audience. Similar wall-branding has been also done at the 'Delhi University' metro station, which receives maximum footfall of college students. At the metro station, many commuters - especially young men and women, were seen stopping and viewing the entire branding strip and also posing for photos against the same.


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