BMW aims to sell 300 Mini cars

The company expects better growth in 2013 and plans to expand dealer network.

BMW, which brought in the Mini Cooper to India, plans to sell 300 units of ‘Mini’ model this year and expand its dealer network by the end of 2014. According to BMW Group India President Philipp von Sahr, the company expects better growth in 2013 and will expand its dealer network and bring in new models of Mini to India.

In 2012, the luxury carmaker eyed creating brand visibility and has sold 280 Mini cars. “The economic situation is not so nice as it should have been. We are expecting a better 2013. We expect certain volume growth especially for Mini because of additional dealerships,” he added.