BMW has turned to mobile showrooms to reach out to potential customers beyond the major cities. BMW, which says this is the first such initiative by a luxury car maker in India, plans to have a total of seven mobile showrooms this year. It already has 25 permanent showrooms in India, with plans to expand to 40 by the end of December.
To give customers a feel of the BMW experience, a traveling showroom has several vehicles on display, a reception area and a VIP lounge. Models on display and available for test drives are the recently-introduced 3-Series and 5-Series sedans, as well as the X1, X3 and X5 sport-utility vehicles.
The showrooms will also display models such as the 7-Series sedan and the X6 SUV.
They have received an enthusiastic response to the first mobile showroom, set up on the premises of a hotel in Karnal. “Families are coming to the showroom and checking out the cars for the first time,” the spokesman said.
These temporary showrooms may wale way for permanent showrooms in cities where it is confident of generating sufficient sales.
The mobile showroom in Karnal will remain until Aug. 18, and then will be moved to Agra. It is currently being managed by a BMW dealership based in the northern city of Chandigarh. Other mobile showrooms are planned for six more cities: Agra, Dehradun, Jamshedpur, Patna, Bhopal and Nashik.