BMW launches new X1
BY - Vaishnavi Gupta
Senior Correspondent, IndianRetailer.com & Retailer Magazine Feb 14, 2013 / 2 MIN READ
Senior Correspondent, IndianRetailer.com & Retailer Magazine Feb 14, 2013 / 2 MIN READ
The new BMW X1 was launched at an exclusive driving event at a specially designed off-road track in Gurgaon. The BMW X1 Drive Experience is being organized for BMW customers and prospects on the off-road track and a scenic city route to showcase the versatility of the new BMW X1. The new BMW X1 is produced (CKD - Completely Knocked Down) at BMW Plant Chennai and is available at BMW dealerships across India.
Philipp von Sahr, President, BMW Group India said, “As a first of its kind, the BMW X1 is a true trailblazer among the premium compact Sports Activity Vehicles. Blending a high level of agility and compact exterior dimensions, the new BMW X1 assumes a unique character. A powerful engine with BMW TwinPower Turbo technology and a broad spread of BMW EfficientDynamics technologies takes Sheer Driving Pleasure to another level.”
One of the most coveted compact Sports Activity Vehicles, the new BMW X1, is ready to take the Indian streets by storm with its tremendous versatility, exceptional driving dynamics and elegant design. The new BMW X1 is available in two individual styles: the adventurous and agile BMW xLine and the athletic and dynamic BMW Sport Line.
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