BREWING WHEEL

Autralian Coffee chain Gloria Jean's Coffees is ready with its brew on wheel plan. A leading specialty coffee retailer, with 925 stores across 37 countries, is set to introduce mobile coffee cart in M
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Autralian Coffee chain Gloria Jean's Coffees is ready with its brew on wheel plan. A leading specialty coffee retailer, with 925 stores across 37 countries, is set to introduce mobile coffee cart in Mumbai. The company, which will invest Rs 45-50 lakh to import the equipment from Australia, is targeting large gatherings such as marriage functions and city exhibitions. “In certain instances, it acts as a test marketing tool to judge the potential of setting up a stand-alone store or kiosk format,” said Tony White, regional general manager at Gloria Jean's Coffees.

 
 
 
 
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