Initializing...

Top Retail Brands

BREWING WHEEL

Autralian Coffee chain Gloria Jean's Coffees is ready with its brew on wheel plan. A leading specialty coffee retailer, with 925 stores across 37 countries, is set to introduce mobile coffee cart in M


February 01, 2010  |  comments ( 0 )  | 
BREWING WHEEL

Autralian Coffee chain Gloria Jean's Coffees is ready with its brew on wheel plan. A leading specialty coffee retailer, with 925 stores across 37 countries, is set to introduce mobile coffee cart in Mumbai. The company, which will invest Rs 45-50 lakh to import the equipment from Australia, is targeting large gatherings such as marriage functions and city exhibitions. “In certain instances, it acts as a test marketing tool to judge the potential of setting up a stand-alone store or kiosk format,” said Tony White, regional general manager at Gloria Jean's Coffees.


Related News


Comments

Please add your comment:

Rating   

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)

Notify me of followup comments via e-mail

Subscribe for daily newsletter