BSH Home Appliances Group, Europe’s largest home appliances manufacturer and one of the world’s leading companies in the sector, announced the sale of their 1 millionth washing machine unit in India. BSH has seen a huge surge coming from the metro cities in South India and the smaller towns are now openly accepting Front Load as a washing machine format.
BSH entered the Indian market in the year 2010. The company started off by importing Siemens products into the country. Soon after that, they launched Bosch appliances across categories and targeted the mass premium market. With Bosch, they entered the Washing machines, Refrigerators and Dishwashers categories as well as developed India-specific appliances.
All Bosch and Siemens washing machines introduced from the Chennai factory are 5 Star rated. Backed by best-in-class German Engineering and innovations for the Indian markets, BSH develops products to cater to Indian homes.
Neeraj Bahl, Managing Director and Chief ExecutiveOfficer, BSH India, said, “India is an important market for BSH globally. This breakthrough helps us to constantly work towards offering superior quality products to our consumers, who are always our first priority. In line with our commitment to the Indian market, BSH has continuously innovated, with unique features localized for Indian customers as well as developed global first product extensions. We would like to thank our valuable customers for their trust and support leading us to achieve this milestone within such a short span of time.”
2014 represented BSH’s first milestone in India with the launch of a front load washing machine in the 7 kg category, manufactured from its state-of-the-art facility in Chennai. In April 2018, the plant completed the production of 5 Lakh washing machines and last year, Bosch launched top loaders washing machines in India as its first market, prior to its global launch.
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