Baba Ramdev makes a designer twist to 'swadeshi jeans'

Baba Ramdev's battle cry against all things videshi took an interesting turn when the yogi announced his plans to manufacture 'swadeshi jeans'.

Now it has turned out that the desi jeans are also going get a designer touch. It has been learnt that some well-known fashion designers are being approached by Ramdev’s team to design the handloom denims.

Sources say that Rajesh Pratap Singh and Samant Chauhan have been approached, but nothing has been finalized so far.

Samant Chauhan, who has worked with handloom denim in the past and conceptualised a range of Jodhpur pants made of handloom denim, confirmed that the subject of 'swadeshi jeans' was broached with him, and things were supposed to go forward after a meeting at Haridwar.

Samant Chauhan said, "It was in December that I got a call from someone asking for my profile, and then he connected me to a close aide of Acharya Balakrishna, who is the CEO of Patanjali, and they did ask me about the work that I did with handloom denim in the past. They are working on their line of denim, and I think for that, they have been looking for designers who have worked with the fabric or Indian textiles."

He further added, "I was told that they would want to have a meeting with me about handloom denim and the meeting was supposed to be in Haridwar. They were keen on a meeting in January, but I was travelling and busy with a few other projects, so we haven’t discussed anything further so far."

We're closely watching to see who finally wields their scissors on these desi denims, and if they’re going to replace the Baba's robes as his preferred choice of attire.