To highlight the convenience of shopping online.
Kid’s online portal, Babyoye.com, will now market its products through television. The website’s newly launched TV campaign will feature Bollywood actress Karisma Kapoor, who is also one of the investors in the website.
In the TVC, the actress will highlight the convenience of shopping online that new mothers can experience while taking care of their newborn. The campaign aims to capture parents’ attention and help them make informed choices regarding baby and kids products. It will be aired on channels including NDTV Good Times, Star World, Zee Café, Fox Traveller, CNN-IBN, Times Now, NDTV 24X7, Pogo, Disney and Cartoon Network.
Arunima Singhdeo, Director and Co-Founder, Babyoye.com, says, “Karisma has the most endearing and warm personality, which is captured in the TVC. Through this campaign, we aim to appeal to a wider audience and with Karisma’s support, the right message will be conveyed to young parents to make the right choice for their child, who always deserves the best.”