European footwear giant and India’s most preferred footwear brand, Bata, reports its financial results for the second quarter ended September 30, 2017. The Company posted Q2 Net Profit of INR 42.9 crore.
Bata has been constantly premiumizing its product offering with several new launches in the men and women categories like Hush Puppies, Naturalizer, European collection, Power International range, North Star as part of its AW17 collections. Targeting the young millennial, Bata launched Power Glidesteam & Airwalk collections and promoted it digitally with #WalkWithPower campaign featuring former Miss India World, Aditi Arya.
In an industry first move, Bata India also introduced a new category of footwear targeting the Tweens, the 10-14 year olds and curated a collection in casual, daily-wear, sports and outdoor sub-categories, thereby bringing in a whole new set of audience to the stores.
Bata continued its efforts in uplifting retail experience via breath-taking store windows, trained stylists to recommend collections and specially curated in-store music, recreating an international shopping experience. Large format stores, inspired by European décor, clutter free aesthetics with contemporary furniture to create visual impact, have all added to the new Bata experience.
Festive season also brought cheer as Bata launched its localized offers for Durga Puja, Onam and Diwali. To create greater consumer engagement, Bata had roped in 2017 fbb Femina Miss India World, Manushi Chhillar, as the face for the festive campaign. As a result of continued focus on value added products and efficiencies in cost structure, Net Profit for the quarter ended September 30, 2017 of INR 42.9 crores has increased by 24% over the corresponding period last year in continuation to 20% growth in Net Profit for quarter ended June 30, 2017.