Buoyed by robust festive sales, well-received consumer campaigns and the expansion of 50 new red-concept stores, Bata India, the largest footwear retailer in the country, has reported a 16% growth in net sales at Rs 7,787 million for the third quarter ended 31st December 2018.
Bata has had a busy Q3 with the addition of multiple new red-concept stores and renovation of existing stores to give its customers an elevated shopping experience. The brand refreshed products in various categories including the Power Walking Collection with Memory Foam, new styles in the fashionable Red Label collection, contemporary marriage collection by Hush Puppies, which in turn gave a boost to festive season sales.
The brand also launched Bubblegummer and Power stores in Bengaluru and Indore, respectively.
In Q3, Bata introduced Bollywood actor Sushant Singh Rajput as its new face for the Men’s Casual collection. Targeting occasions beyond the office and formal space, this collection comprised of colourful, contemporary casuals.
Sandeep Kataria, Chief Executive Officer, Bata India Limited, said, "Bata has had a buoyant and exciting quarter which is evident in the numbers. We’ve been investing in creating an international shopping experience to delight our customers through the launch of our new red-concept stores. We have also rolled out a full Omnichannel consumer-facing technology suite after successful testing that has been received very well by consumers. Our strategy to use youth icons to pull in young buyers and push our key categories with refreshed collections has worked well and has yielded positive results."