Digital media giants, Smile Group, have launched their own footwear e-retailing portal Bestylish.com. They endeavor to become India’s largest footwear and lifestyle e-commerce portal, focused on variety, convenience and customer service. Currently operating with a team of 100 people, they plan to grow rapidly. Mr. Shailen Amin, Co-Founder & CEO, Bestylish.com emphasized on the fact that “the footwear retailing potential is at a nascent stage at the moment, and we plan to establish ourself in the segment rapidly. With over 2,000 varieties and 60,000 pair of shoes available for men, women and kids in formal and casual style”. Bestylish is sure to create a lot of buzz among the players already existing as well as the mass which prefers choices and providing convenience hand in hand. “We also plan to set up our kiosks in the Tier III & IV cities and our preferred mode of communication with the mass will be word-of-mouth strategy” he added. With e-retailing becoming a phenomenon, one can expect a lot of players venturing into the segment in a short space of time.