Beauty brand Bath & Body Works strengthens reach with launch of e-store in India

Through the new e-store, Bath and Body Works will now service close to 19000 pin codes including cities like Bengaluru, Hyderabad, Chennai, Ahmedabad and Lucknow.
Bath & Body Works

Bath & Body Works, an American beauty brand, has introduced its online store in India.

Known for its body care and home products, the 4 billion dollar brand had entered in India in July 2018 in partnership with franchisee retailer Major Brands (India). Since then, Bath & Body Works had launched seven retail outlets across Delhi, Mumbai and recently Chennai.

American beauty brand’s e-store will be selling collections of body lotions, soaps and fragrances retailed at their brick-and-mortar outlets.

Tushar Ved, President of Major Brands, said, “We witnessed strong growth potential in the online space and decided to offer a digital shopping experience to customers especially with a focus to cater to Tier 2 and Tier 3 cities. We aim to reach out to 10 million customers in the coming years.”

Through the new e-store, Bath and Body Works will now service close to 19000 pin codes including cities like Bengaluru, Hyderabad, Chennai, Ahmedabad and Lucknow.

 
 
 
 
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