Bath & Body Works, an American beauty brand, has introduced its online store in India.
Known for its body care and home products, the 4 billion dollar brand had entered in India in July 2018 in partnership with franchisee retailer Major Brands (India). Since then, Bath & Body Works had launched seven retail outlets across Delhi, Mumbai and recently Chennai.
American beauty brand’s e-store will be selling collections of body lotions, soaps and fragrances retailed at their brick-and-mortar outlets.
Tushar Ved, President of Major Brands, said, “We witnessed strong growth potential in the online space and decided to offer a digital shopping experience to customers especially with a focus to cater to Tier 2 and Tier 3 cities. We aim to reach out to 10 million customers in the coming years.”
Through the new e-store, Bath and Body Works will now service close to 19000 pin codes including cities like Bengaluru, Hyderabad, Chennai, Ahmedabad and Lucknow.