Bebe re-enters India, launches store in Ahmedabad

Bebe, the US-based apparel and accessories brand, has re-entered the India market in partnership with Mumbai-based Mikaya Brands.

With an opening of its first accessories store in Ahmedabad, Bebe is planning to launch about 15 more accessories stores and 10 apparel stores in the country over the next two years.

Earlier, Bebe had operated in India with Major Brands, the Mumbai-based international brands operating company. It ran its retail operation in the country for about three years.

Bebe has established itself as a top retailer for the contemporary woman. It is the go-to destination for chic, contemporary fashion. Designed for the confident, sexy, modern woman, the brand is a global label that embodies a sensual, sophisticated lifestyle.