The American lifestyle brand codenamed as Beverly Hills Polo Club (BHPC) introduced by Spencer’s Retail last year, has made its brand visibility in Mumbai by opening a 1,000 sq ft. of Mega Mall, Andheri West.
The store has both minimum guarantee and revenue-sharing models with the mall.
After assessing its profitability, the company seems bullish to open at least six stores in Mumbai this fiscal end. The company already has its presence in Delhi/NCR regions and Punjab and is planning to continue its foray in Mumbai and other tier II & tier III cities like Pune, Hyderabad, Bangalore, Jaipur, Chandigarh, Dehradun etc.
Beverly Hills Polo Club currently operates six standalone stores in Delhi/NCR and three stores in Punjab. The average size of a BHPC store is approximately 1,200 sq.ft.
The company estimates the same-store sales growth to be in the range of 15-20 per cent.