Biba enters mass segment

Leading ethnic wear brand Biba Apparels has entered the mass segment with the launch of its brand, ‘Rangriti, and it is targeting a turnover of Rs 600 crore over the next one year.

The company also plans to expand its retail network by 100 stores over the next two years, and would complement its existing 140 exclusive outlets and 250 shop-in-shops. .

Siddharath Bindra, Managing Director, Biba Apparels, “We are targeting sales of Rs 600 crore over the next year.”