Big Bazaar restructuring
BY - Vaishnavi Gupta
Assistant Editor, IndianRetailer.com & Retailer Media Feb 14, 2012 /
/ 2 MIN READ
Assistant Editor, IndianRetailer.com & Retailer Media Feb 14, 2012 /
124
Future Group, the retail chain biggie, is on a restructuring drive for its Big Bazaar stores. The group is planning cost cut for profitability in lean times. The group plans to raise funds by selling stakes in back-end of its food business and Future Capital by July.
According to company officials, in order to rationalise Big Bazaar, the company has shut few stores during the quarter and refurbished around 20 stores. The plan is to give young look to the stores and introduce fresh food for the stores by introducing live kitchen and more food products. The company is also keen on improving the back-end operations.
Moreover, a new logo and tagline ‘Naye India Ka Bazaar’ have been launched recently and some of the Big Bazaar stores have also been resized with intent to improve store productivity and efficiency.
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