Big Bazaar's e-commerce initiative

The move is inspired to increase sales

Future Group’s Big Bazaar has come up with new concept  called 'Big Bazaar Direct' to increase sales  through the e-commerce route. For this venture, Big Bazaar has partnered with  Iksula which is an e-commerce solutions provider that offers quality and cost-effective solutions exclusively to online retailers (B2C and B2B). The company’s new initiative Big Bazaar Direct will work to create a Direct Selling Platform by deploying Franchisees who will operate the platform, via Tablet Computers. Currently, Big Bazaar doesn’t have a dedicated e-commerce portal , yet but customers are given the privilege to place order from the convenience of their homes via phone. Entrepreneurs, who wish to be part of the Franchisee team can simply fill out a form and a standard KYC (Know Your Customer) documentation along with application fee of Rs. 1000. If approved, these franchisees will have to deposit Rs. 3 Lakh and in return Big Bazaar will provide a tablet, branding and promotional material. Customers will receive a confirmatory SMS and the goods will be delivered once the franchisee confirms receipt of payment.