Big Bazaar ties up with ‘London Dreams’

Big Bazaar, India's largest hypermarket chain, a part of the Future Group, announced the launch of ‘Fashion@big bazaar’ London Dreams Collection’, a range of exclusive apparel, that captures the look of ‘London Dreams’. Big Bazaar stores across the country will showcase the merchandise specially created for the movie ‘London Dreams’. ‘London Dreams Collection’ is inspired by the underlying theme of the movie, which is youthful and stylish and will be available at Big Bazaar from now onwards. The styling captures the individual style statement of its characters played by Salman Khan, Asin – The Fashion@big bazaar ambassador, Ajay Devgan and Ranvijay Singh . Sanjeev Agrawal, Concept Head, Fashion@Big bazaar, says, “Today’s youth emulate their stars and the latest trends portrayed by them in the films. Fashion@Big bazaar has been launched to give every youth in the country an access to the latest in fashion at affordable prices. The movie is about friendship and music, and has a very youthful treatment and hence we at Fashion@big bazaar have launched this collection inspired by the style statement of the stars.”