Future group-owned Big Bazaar Direct has launched a virtual franchise programme across the country, targeting small towns. As per the Direct plan, franchise holders will operate kiosks where consumers could choose from Big Bazaar’s catalogue. After placing an order, a customer will have to pay the franchise operator.
Big Bazaar aims 1,000 such kiosks by the year-end, which will expanded up to 10,000 by 2015.
Any retailer can apply for a kiosk, which will come at the fee of Rs 3 lakh. The commission earned from the franchise would be between 3 and 20 per cent, depending on the product.